Saturday…
Filed under “Looks Great on Paper”
Manu Mathew at Search Engine Land.
Optimization of the overall marketing performance will be the one and only objective and channel turf-wars will be a thing of the past.
Get back to me when the channel wars are over. I’m busy holding my breath.
Don’t get me wrong. Attribution is essential to marketing strategy and media mix. But making peace between channels it won’t. It’s not like there’s only one attribution method or correct interpretation…
Given all these factors, the original notion that delivering a single communication to a group of people living under one roof would reach the “right” person is less true than ever. And the grander notion – that households make corporate decisions in most cases – was dubious to begin with.
![merlin:
The Flash Blog » The iPad provides the ultimate browsing experience?
Wow. That’s a pretty damning demo.
Which would have looked like this if it had been rendered in Flash instead of a JPEG:
Guess I’ll have to get used to the blue legos; until you get used to the rapidly accelerating irrelevance.
[via]](http://24.media.tumblr.com/tumblr_kx145tmHzn1qz4rlzo1_500.jpg)
The Flash Blog » The iPad provides the ultimate browsing experience?
Wow. That’s a pretty damning demo.
Which would have looked like this if it had been rendered in Flash instead of a JPEG:
Guess I’ll have to get used to the blue legos; until you get used to the rapidly accelerating irrelevance.
[via]
