A lot of this research reveals how the mechanism of the neocortex works, which is where we do our thinking. This provides biologically inspired methods that we can emulate in our computers.
Kurzweil points to computation strategies cribbed from biological brains, but the inspiration needn’t be limited to computation.
“As long as creative agencies or media themselves do not commit adequate resources to such a virtuous chain, the value created [in mobile] will stay dangerously close to zero.”
Billy Collins - “Forgetfulness”
tj:
But if anyone has a favorite poem… or two, or twenty, or eleventy-two, I think today would…
“With all the carnage from gun violence in our country, it’s still almost impossible to believe that a mass shooting in a kindergarten class could happen. It has come to that. Not even kindergarteners learning their A,B,Cs are safe. We heard after Columbine that it was too soon to…
Manu Mathew at Search Engine Land.
Optimization of the overall marketing performance will be the one and only objective and channel turf-wars will be a thing of the past.
Get back to me when the channel wars are over. I’m busy holding my breath.
Don’t get me wrong. Attribution is essential to marketing strategy and media mix. But making peace between channels it won’t. It’s not like there’s only one attribution method or correct interpretation…
