A lot of this research reveals how the mechanism of the neocortex works, which is where we do our thinking. This provides biologically inspired methods that we can emulate in our computers.
Kurzweil points to computation strategies cribbed from biological brains, but the inspiration needn’t be limited to computation.
“As long as creative agencies or media themselves do not commit adequate resources to such a virtuous chain, the value created [in mobile] will stay dangerously close to zero.”
Great article on the preeminent supplier-led disruptor.
Any service that already has a site would be wise to develop their mobile apps from scratch, perhaps even as more of a separate startup within the company.
In this view, history is best understood in tems of a punctuated equilibrium model. There are periods of calm and predictability punctuated by violent exogenous shocks that transform things–sometimes for the better, sometimes for the worse–and these discontinuities are radically unpredictable.
Filed under “Looks Great on Paper”
Manu Mathew at Search Engine Land.
Optimization of the overall marketing performance will be the one and only objective and channel turf-wars will be a thing of the past.
Get back to me when the channel wars are over. I’m busy holding my breath.
Don’t get me wrong. Attribution is essential to marketing strategy and media mix. But making peace between channels it won’t. It’s not like there’s only one attribution method or correct interpretation…